Midas Hygiene Industries started as an effort to provide people with a solution for pest problems at a time when pest management was an expensive, messy and time-consuming process. A simple chalk at a price point of Rs. 16, gave the homemaker relief from going through pest control days, where one had to leave the home for 2 days and wait for the harsh chemicals to do their job. Thus, the simplicity, ease and cost-effectiveness is what made our product The Original LAXMANREKHAA a household name since the last 3 decades.
Our story started in 1984 with the inception of Midas Marketing House a proprietary firm and converted to a Pvt Ltd company in 1996, under the leadership of Shri Swadesh Kapoor Ji. Today, we are one of India’s leading manufacturers of household products for cleaning, pest control and sanitation.
At Midas, we have created legacy brands like Laxmanrekhaa, Krazylines, Khatnil, Stainfree etc. based on our Core Purpose ‘ To provide Innovative products and services to enrich people’s lives. ‘
Our Research and development team has always focused on developing cost-effective, easy-to-use, safer and effective products.
As a company, we intend to make the life of a homemaker easy. We are sensitive and focused on making life better for families. We know one wants a safe, healthy, flourishing world for their kids; so do we!
It is our constant endeavor to improve our products, reduce our carbon footprint and add goodness to the world.
We acknowledge that home is not a place it is a feeling. And we would like to play a role in making life the best it can be.