Midas Hygiene Industries started as an effort to provide people with a solution for pest problems at a time when pest management was an expensive, messy and time consuming process. A simple chalk at a price point of Rs 10, gave the home maker a relief from going through pest control days, where one had to leave the home for 2 days and wait for the harsh chemicals to do their job. Thus, the simplicity, easy and cost effective solution is what made our product Original Laxman Rekhaaa household name since the last 3 decades.

As a company we intend to make life of a homemaker easy, we are sensitive and focused towards making life simpler, cleaner and better for families. We know one wants a safe, healthy, flourishing world for their kids; so do we!

It is our constant endeavour to improve our products, reduce our carbon footprint and add goodness to the world.

Our story started in 1983 with the inception of Midas Hygiene Private Limited. Today, we are India’s leading manufacturer of household products for cleaning, pest control and sanitation.

We acknowledge that home is not a place it is a feeling. And we would like to play a role in making life the best it can be.


Brand Promise

Customer satisfaction is our priority.

Core Purpose

To provide products and services to improve people’s ‘Quality of life’.

Core Values

● Result Oriented
● Positive attitude
● Team Work
● Continuous Improvement

MHIPL is Result oriented
● We are proactive
● We are focused on our tasks
● We are responsible for our work
● We are efficient in terms of cost and speed

MHIPL has a Positive Attitude
● We influence others around us with optimism
● We have no self-doubt
● We visualise positive results

MHIPL believes in Team Work
We all succeed together!
● We celebrate the success of others
● We Value diverse talent, initiative and leadership
● We Fill in gaps for fellow employees in time of need
● We work together to be more effective and efficient
● We inspire organisational pride and loyalty

MHIPL believes in Continuous Improvement
● Always self-analyse and change for the better
● We are obsessed with continuously upgrading ourselves in ‘KASHS’
(knowledge, Attitude, Skills, Habits, Strategies)
o K – Knowledge – of inside and outside world
o A – Attitude – positive towards core purpose
o S – Skills – for our respective fields
o H – Habits – inculcating good habits one at a time
o S – Strategies – to achieve goals/objective


Big Hairy Audacious Goal (BHAG)

To be a 1200cr company with more brands which are as popular as Laxmanrekhaa by the year 2030.