Our journey began in 1984, it was a small step that started a lifetime of action, innovation and trust.
Midas Hygiene Industries took form in 1984, with the inception of Midas Marketing House, as a proprietary firm.
We became a Pvt. Ltd. company in 1996, under the leadership of Mr. Swadesh Kapoorji.
Today, 37 years later, we stand as one of India's leading home and personal care manufacturers of household products for home and personal care.
This is where it all began. We launched our star product Khatnil, followed by the launch of Stainfree and for a hattrick, we launched Sanipic, a powerful toilet cleaner.
We launched more blockbusters, LaxmanRekhaa and Krazyline chalk. Both were conceived & executed by our Founder Late Shri Swadesh Kapoor.
Brought with it a great new boost, Midas became a Pvt. Ltd. Company.
A year that rodents will dread forever, Ratmaar, a premium anti-rodent was launched.
As we went from strength to strength, we brought forth an aerosol insect killer, to give homemakers another tool to keep their families safe.
We created a hygiene solution that will make every restroom safe for use, Sanitt - A toilet seat sanitizer.
This year saw another leap in our anti-rodent range with the launch of LaxmanRekhaa Ratpad.
Keeping in mind the Pandemic and the need for a safe, effective and economical range of hygiene products we launched Sanitt hand disinfectant. Our innovations continue with out of the box thinking, innovations - all at affordable prices.