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Journey

Our journey began in 1984, it was a small step that started a lifetime of action, innovation and trust.

Midas Hygiene Industries took form in 1984, with the inception of Midas Marketing House, as a proprietary firm.

We became a Pvt. Ltd. company in 1996, under the leadership of Mr. Swadesh Kapoorji.

Today, 37 years later, we stand as one of India’s leading home and personal care manufacturers of household products for home and personal care.

1984

This is where it all began. We launched our star product Khatnil, followed by the launch of Stainfree and for a hattrick, we launched Sanipic, a powerful toilet cleaner.

1988

We launched more blockbusters, LaxmanRekhaa and Krazyline chalk. Both were conceived & executed by our Founder Late Shri Swadesh Kapoor.

 

1996

Brought with it a great new boost, Midas became a Pvt. Ltd. Company.

2001

A year that rodents will dread forever, Ratmaar, a premium anti-rodent was launched.

2004

As we went from strength to strength, we brought forth an aerosol insect killer, to give homemakers another tool to keep their families safe.

2011

As we went from strength to strength, we brought forth an aerosol insect killer, to give homemakers another tool to keep their families safe.

2019

This year saw another leap in our anti-rodent range with the launch of LaxmanRekhaa Ratpad.

2020

Keeping in mind the Pandemic and the need for a safe, effective and economical range of hygiene products we launched Sanitt hand disinfectant. Our innovations continue with out of the box thinking, innovations – all at affordable prices.
March 2021New office in California
April 2022First Product Launch
September 2022Entering Stock Market

Our founder and an inspiration

Shri Swadesh Kapoor (1942-2020), an innovator at heart, his thinking far surpassed the norm and sought to aid homemakers with solutions to safeguard their family.

A Graduate in Chemistry from Mumbai University, it was not long before the entrepreneurial bug bit him. He started his journey in 1984 with Midas Marketing House.

As he faced every challenge with an innovative approach, the business grew, he instilled a deep-set value system in the Midas team that still remains the guiding light helping the team improve continuously.

Leadership Team

Mrs. Madhu Kapoor
Director

She is a Director at Midas since its inception and better half of our Founding Director Late Shri Swadesh Kapoor ji who is our guiding light and mentor. Along with Shri Swadesh Kapoor ji she has laid the foundation of Midas Hygiene.

Mr. Pranay Kapoor
MD and CEO

With work experience of 18 years with Midas and 16 years as Director Pranay Kapoor is a graduate in Management Studies from Mumbai University followed by MBA from NMIMS Mumbai. His Distinct forte has been Marketing and Sales.

Mrs. Aditi Kapoor
Director

A graduate in Political science from Mumbai University and Diploma in Event Management from EMDI (IES Management Institute). Mrs. Aditi Kapoor has work experience of more than 10 years. She joined Midas as a Director in 2018. Her Distinct forte is communications and advertising.

Mr. Sunil Nair
General Manager

With an illustrious career spanning over 29 years. Sunil Nair is a postgraduate in MBA Finance and presently he is the General Manager at Midas. During his career spanning over 3 decades, Sunil Nair has handled various responsibilities in Finance and general management a member of the core management team.

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